Since its founding in 2014, ARGYLE Haus of Apparel has become a leading provider of fashion design services, apparel development services, and USA-based clothing manufacturing services for many startup brands. Until now, ARGYLE’s journey with its startups fashion clients ended with the delivery of their apparel production. In many cases, clients would return for more clothing production and replenishment over time. However, in some cases the clients would disappear, never to be heard from again.
Digital Marketing Services for Fashion Brands
While there may be a variety of scenarios in which those clients disappear or never return for more clothing design, development, and production services, ARGYLE determined that the majority of the cases involved lack of proper digital media planning and execution. A company can spend a tremendous amount of time, effort, and money in getting the clothing brand launched, but then cut corners on all the digital requirements. As a result, In 2022, ARGLE Haus launched ARGYLE Digital to provide additional wrap-around digital marketing services for fashion brands to help ensure a greater probability for success.
Consumer Shopping Trend Online
The growth in online shopping for clothing and apparel products has seen steady growth since 2010 and is expected to continue its growth well into the future. According to Grand View Research, “The global e-commerce apparel market size was valued at USD 553.1 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 8.8% from 2022 to 2030.” The US market for apparel products online is was valued at $115 billion in 2021, a steady increase from $109 billion in 2020.
Digital Marketing Management
ARGYLE Haus management agrees that if fashion brands want to succeed in this hyper-competitive industry, the brands must place a primary focus on digital media marketing. Digital media marketing for fashion brands involves a wide range of activities starting with a user-friendly e-commerce destination. A clothing brand’s website is largely where the sales transactions happen and are the main driver of the brand’s image and messaging. The full range of ARGYLE Digital services includes:
- E-commerce/Website Development
- Mobile App Development
- Organic SEO (Search Engine Optimization)
- Fashion Photo Shoots
- Content Creating (Videos and Blogs)
- Social Media Marketing (All platforms)
- Influencer Outreach
- Copy writing
- Email Marketing
- Media Buying
- Google Paid Ads Management
- Press and Media Relations
Marketing Strategies for American Clothing Brands
ARGYLE Digital is comprised of a team of dedicated digital media and marketing experts based in the USA. Staying true to ARGYLE’s its core mission of promoting American made apparel, ARGYLE Digital also focuses on working with an American work force and, therefore, does not outsource any of its digital marketing work to overseas service providers. The LA based digital team bring a diverse background not only from within the fashion industry, but also from e-commerce and a full spectrum of digital experience across a wide variety of industries.
While digital media marketing is seeing steady growth, this does not mean that tradition brick and mortar (or offline) shopping is dead.
According to Grand View Research, “The global shopping centers market size was valued at USD 5,231.63 billion in 2021 and is expected to advance at a compound annual growth rate (CAGR) of 5.9% from 2022 to 2028.”
Over the years, ARGYLE Haus has helped launch clothing brands for a variety of entities including first-time entrants into the fashion industry, experienced fashion designers, influences, and celebrities. Every one of ARGYLE’s clients has endeavored into the digital space and with a wide range of results. Marketing fashion online has a lot more nuance than marketing other products in the online marketplace. Everything from the kind of content you need to create for social media to the number of clicks to get to the “check out” page of an e-commerce site needs to be thoughtfully examined and properly executed.
By launching ARGYLE Digital, the company feels that it can deepen its relationship with clients and help be a part of its overall success. For more information about ARGYLE Digital, please visit our website – Visit Now.
