When the COVID-19 pandemic hit the U.S., news about the national shortages in equipment and proper protective gear quickly dominated headlines. In an effort to address the supply shortages, ARGYLE Haus of Apparel, the Los Angeles based fashion design house and apparel manufacturer, quickly revamped it business operations to rapidly respond to the national crisis.
ARGYLE Haus of Apparel changes in business model
ARGYLE Haus of Apparel is an award-winning fashion design house with 100% of its operations based in the United States. Until the start of the pandemic, the company’s business model focused on high-end/luxury brands. ARGYLE has not only helped launch over 300 start-up brands over the past 6 years, but it also maintains a healthy roster of recognized corporate brands as regular clients. As a result, the Company had the resources and capabilities to revamp its operations to meet the challenges of the moment.
“It is our obligation and our duty as an American company. The issue was never how can we transition our operations, the issue was how FAST can we transition,” Houman Salem, Founder & CEO
In the recent past ARGYLE had designed, prototyped, and manufactured medical scrubs and lab coats for its clients in the medical field. However, today the demand is for face masks and hospital gowns. ARGYLE has been in full speed production providing products to companies and organizations including APM Terminals, Yolo County, and Kaiser Permanente.
ARGYLE’s management believes that this unfortunate crisis may have increased the awareness and demand of a permanent domestic supply chain. In this current crisis, ARGYLE stands ready to supply hospitals and businesses seeking to protect workers and patrons with immediate products. Looking forward post the crisis, hospitals and businesses should look to in-source their apparel and protective wearables needs to companies that understand the balance between brand integrity and functional utility of an apparel product.
